So you are ready to launch a website about your business to inform your clients about services and keep them abreast on the latest news and events with your company. However, you have done your research and acquiring an external website administrator on a regular basis to maintain your website proves to be too costly for you at this time. From the start, any designer/developer will tell you that in order to keep maintenance cost to a minimum, getting a Web Content Manager (WCM) will be your best solution. Wordpress is considered to be one of the top recommended solutions as it is proven as one of the most flexible and easy to use WCM available on the market. Best of all, it is made readily available to the general public via open source (for free) to be used in any manner conducive to each website owners’ needs. With a WCM, you will get the functionality you need at your fingertips to successfully manage and market your website without the need to acquire outside help. Subsequently, this will save you money as everything will be done in-house by you or your staff. With the following overview, you will feel more confident that Wordpress may just be the right solution for your small business.
The Basics In A Nutshell
Functionality
Wordpress is a very flexible software that has the capabilities of integrating with many various plug-ins and custom scripting in order to provide added functionality to your website. While custom scripting and some plug-ins require a fee, many are created as open-source, which means they are free to obtain and use as you see fit. These handy add-ons are vital for the successful enhancement of your website, depending on your business needs, as well as aid in its success. Some of the most sought after plug-ins include All In One SEO Pack, Google XML Sitemaps, WP-DB Manager, My Page Order, and more. (See below for some of the highly sought after picks).
A List of Several Plug-Ins In High Demand
For more plug-ins, visit Wordpress Plugin Directory.
User Interface
With usability in mind, Wordpress developers have created an easy-to-use web-based administration panel, where site administrators with little to no html experience can conduct their website management tasks seamlessly. Site owners are given the ability to add and/or edit their websites’ content using a built in WYSIWYG (What You See Is What You Get) editor without interfering with server side codes that may in turn cause potential site errors and failures. Also, you have the upper hand in the way you market your content by choosing how users interact with your website by configuring various plug-ins and pre-existing functionalities via your administration panel.
In Conclusion
Using a WCM such as Wordpress helps the business owner cut costs on outsourcing website maintenance projects, provided no custom scripting was performed for your business, while placing essential functionalities within the palm of the owners’ hands to effectively edit and market their own websites. As your business grows, so too does your website and this flexibility is essential for the administrator in the successful creation and upload of newly created and modified content. This will in turn leave you with more money in your pocket to invest in other areas of your business, such as advertising.
]]>
